XM Rum: The Heritage of Demerara

The history of XM Rum began in the 1840s, when the d'Aguiar family began producing rum before selling it in their own shops. By 1885, the company had diversified its activities with the production of cocoa and chocolate, and the development of a transport company, while continuing to perfect its expertise in producing quality rums. In 1934, Peter d'Aguiar refocused the business on rum distillation and modernized the facilities. This strategic choice paid off, and by 1954, XM had become one of the iconic brands of Demerara-style rum, renowned for the richness and depth of its aromas. Today, under the leadership of Banks DIH Limited, XM continues this legacy thanks to the talent of its master blender, who preserves the authenticity and fruitiness characteristic of the brand. Each bottle reflects more than a century and a half of history and passion for rum. With its intense notes and its typical Demerara aromatic signature, XM Rum is a must-have for lovers of rich and expressive rums, combining tradition and excellence.