White Rum

White rum is the essential base for many cocktails and one of the most iconic styles in the rum world. Fresh and aromatic, it is generally bottled after distillation or after a slight rest, which allows it to retain all the purity of the sugar cane. There are two main families: white agricultural rum, made from pure cane juice and particularly popular in Martinique, Guadeloupe, and Réunion for its vegetal and fruity notes; and traditional white rum, made from molasses, produced in particular in Jamaica, Cuba, and Panama, offering softer and rounder profiles. Used in iconic cocktails such as the Mojito, Daiquiri, Piña Colada, and Ti'Punch, white rum is also appreciated neat for its frank aromas and freshness. Depending on the origin and distillation method (column or pot still), it can express notes of citrus, fresh cane, exotic fruits, or light spices. A must-have for both bar and casual dining, white rum embodies the diversity and richness of the world's sugar-producing regions. Discover our selection of agricultural and traditional white rums, carefully selected for their quality and authenticity, and explore the full aromatic palette of this essential spirit.